Going to the ballpark, stadium, or arena is a communal activity: cheering for the home team, jeering opposing players, coming together to enjoy a sports event. These days, that shared experience is turning into an event focused on the fans in the stands.

T-Mobile has selected nine companies from around the world to participate in this year's T-Mobile Accelerator program to drive innovation in sports and entertainment. As part of the program, participants will create innovative experiences that leverage 5G to take spectators out of their seats and into the action.

The live events and mobile engagement company CUE provides the backend support for the campaign. The company has recently partnered with a number of collectives for NCAA tournament, baseball and softball fundraising campaigns.

Partnering with CUE Audio and utilizing their "Pledge Per" technology, this year's event saw 74 donors make pledges "per mph," resulting in $10,259 raised for the program. Sr. Assoc. Athletic Director of Development J Locklier added, "This was a great day for Bradley Volleyball.

The Cincinnati Bengals were one of the playoff teams to use Cue Audio's technology at their stadium. Courtesy of Cue Audio Joe Burrow not only thanked Cincinnati Bengals fans for their raucous support this year, he thanked their smartphones.

The digitization of sport is strengthening the ties between the worlds of sport and technology. This transformation is being driven not just by partnerships with big tech, but also by agile, innovative startups that bring fresh ideas to the table and are better equipped to react to changing trends.

On the lookout for ways to increase engagement, Compassion International isn’t afraid to adopt new audiovisual technologies to create enhanced and dynamic concert-going experiences.

Bayou Traditions and Mass St. Collective, which are collectives that provide NIL funding at LSU and Kansas, respectively, have launched fundraising initiatives that will give fans an opportunity to donate for every home run, strikeout or win for their baseball or softball team.

Two organizations designed to provide name, image and likeness opportunities to athletes at Kansas and LSU, respectively, announced fundraising campaigns last week that allow fans to pledge a donation for every home run, strikeout or win for their baseball or softball team.

FTW Collective Group is excited to announce a new fundraising platform for NIL that will allow fans to pledge contributions to the baseball program for success in specific statistical categories: wins, strikeouts (pitching) and home runs.

The Long Ball Derby has become a fun and engaging way to support the Softball Program. Partnering with CUE Audio and utilizing their "Pledge Per" technology, this year's event saw 82 donors make 96 pledges "per foot," resulting in $12,522.00 raised for the program. Sr. Assoc. Athletic Director of Development J Locklier added, "This was a great day for Bradley Softball.

The winner of the LIFToff Accessibility Challenge went from choreographing light shows at NFL games to making it easier for people with vision or cognitive issues to use Comcast technology.

The New Orleans Saints NFL American football team has announced a new feature on its mobile app, through which fans at the Mercedes-Benz Superdome can participate in a self-produced synchronized light show.

MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Rhode Island, Switzerland, and Texas, MassChallenge is committed to strengthening the global innovation ecosystem...

CUE Audio’s smartphone-powered light show will feature at the College Football National Championship. Just before kickoff, fans in attendance at the Mercedes-Benz Superdome in New Orleans will be asked to open the College Football Playoff app to power the light show.

Rader left his graduate studies at UCLA to start CUE with a $3 million investment from the owners of the Texas Rangers. The company's data-over-audio technology can coordinate an arena full of smartphones...

This week on the XLIVE Interview Series we sat down with Jameson Rader, founder of CUE Audio. CUE Audio is known for its white-label, ultrasonic synchronization technology that creates experiences for fans and companies by sending data with ultrasonic audio.

While the 60-degree temperatures made it feel like the middle of fall rather than summer, the atmosphere at the new U.S. Cellular Connection Stage Friday night with Diplo made those who attended feel like Summerfest is in full swing. Summerfest officially opened the...

Tennessee has the No. 1 men's basketball team in the country. The pregame show may rival the ranking. That's all thanks to Hoops Hype — a cell phone app that Jimmy Delaney, fan experience director for Tennessee athletics, hailed as the greatest addition to game days since the overhead scoreboard!